A study by the Boston Consulting Group (BCG) found that millennials, who account for R18.2 trillion in direct annual spending, engage more extensively with brands than older consumers and expect a more personalised two-way marketing relationship. FULL STORY >

Customer analytic technology can help better understand what your customers actually want, and become an aspirational brand FULL STORY >

The rapid growth of Gamification and the computer game culture are helping to create more efficient and profitable contact centres, says leading Strategic Back Office Workforce Optimisation Consultant Graeme Gabriel... FULL STORY >